Vane Context · Marketing campaigns

Ground your campaigns in brand and creative knowledge.

Connect product facts, brand guidelines, creative assets and campaign data to give marketing agents verifiable references and evidence for planning.

For teams building marketing agents, creative tools and brand content platforms.

VANE CONTEXTExample scenario
Business context for your agent

Outdoor creative references

  • Relevant clip: a drink made at the campsite.
  • Visible action: pour, add ice, blend.
  • Support product claims with approved specifications and brand information.
Original media · example brief and campaign data
BRING YOUR SOURCESProduct facts & brand guidelinesAdvertising video, imagery & narrationResearch & campaign records

Make creative choices with the right context.

Prepare references for an outdoor product campaign, compare opening ideas and use performance data to improve the next round.

CAMPAIGN / OUTDOOR WEEKENDExample scenario
The brief

A portable drink product for weekend outdoor use. Show a concrete use moment, respect the brand’s claim limits, and prepare opening ideas worth testing.

00:0100:21

Adding the drink and ice

What the source shows

The opening shows the ingredients going into the blender cup.

comp_001 · Original media
Creative references

A specific outdoor setting, an observable product action, and narration patterns to adapt.

Product claim requirements

Use reference media for visual and messaging ideas. Support product claims such as battery life or health effects with approved product and brand information.

What your agent does next

Your marketing agent develops the strategy and creative, checks brand facts, and uses its publishing tools. Vane Context supplies relevant material, claim limits, references and campaign evidence for the next iteration.

Connect creative versions to campaign performance.

Align asset versions, ad creatives, audiences, reporting periods and attribution windows before comparing performance.

  1. 01

    Asset version

    Opening, action, message

  2. 02

    Creative ID

    The edit that ran

  3. 03

    Audience & channel

    Comparable scope

  4. 04

    Campaign results

    Period & metric definitions

Distinguish click-through rate from conversion rate, and turn creative correlations into hypotheses for controlled testing.

Reuse creative knowledge across campaigns.

The next brief can retrieve valid observations from the same asset library. New questions only need additional understanding where there is a gap.

How ongoing costs are reduced
  1. 01

    Retrieve relevant clips

    Index the library and retrieve scenes, statements and actions relevant to the brief.

  2. 02

    Analyze the details the brief needs

    Inspect a selected clip or image region to answer a new creative question.

  3. 03

    Reuse knowledge and update brand and performance data

    Reuse valid asset observations. Add revised brand rules and new campaign results with their dates.

What reaches the agent

The findings this task needs, with source references. Read supporting details when needed; keep valid understanding available for the next authorized task.

Built for your brand, asset library and marketing workflow.

Connect brand material, creative assets, authorized research and campaign records. The agent provides the target audience and creative requirements.

  1. 01

    Creative content processing

    Openings, product demonstrations, visual claims, narration and reusable clips.

  2. 02

    Brand rules and campaign metric definitions

    Creative IDs, product facts, brand rules and agreed metric definitions.

  3. 03

    Campaign Skill

    Prepare source material, compare creative ideas and bring evidence into the next iteration.

Verify it with your own data

Validate the results on your tasks.

  • Do the suggested clips support the intended message?
  • Are brand constraints and metric definitions respected?
  • Does the next brief build on valid prior understanding?

Review the findings, source references, handling steps and usage together with your team.

Your agent provides

The task, known facts and constraints.

Vane Context

Relevant findings, conditions, references and unresolved gaps.

Your agent continues

Your marketing agent uses this context to plan the campaign, create content, publish through its business tools and iterate on performance.

Connect through MCP tools and a task-aware Skill. Let your business agent use the tools directly or delegate context preparation.

See the integration options
Marketing campaigns

See it with your next campaign brief.

Bring a brief, brand assets and campaign records to see how your agent develops informed creative options and improves them over time.